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How to use Extensible Markup Language (XML) for Online Business Applications in 2017

XML Conversion and Ways to Improve Online and eCommerce Businesses

With the number eCommerce businesses increasing it is undergoing unparalleled development. Selling ebooks online offers greater marketing opportunities for both publishers and authors while websites provide them a stronger online presence by creating new, more efficient, distribution channels. With the number of new and unique titles growing at unprecedented rate every year, there is now a need for publishers to update their systems regularly because of the normal business cycle. Despite experiencing a higher flow of new users, conversions are proving to be a recurring challenge for such organizations. In the light of this, XML conversion is proving to be the most effective tool in the industry.eBooks as Online Business Opportunity

What’s XML Conversion and why it’s Important for 7 Figure eCommerce Business?

In short – Extensible Markup Language or XML offers compatibility on different platforms. Most organizations are now opting to use this format to convert the voluminous data that exists in their systems in different formats. This form of conversion involves the methodical conversion of data, and that includes its storage and encoding for future use. XML conversion has become a vital tool for organizations that manage massive databases. The Markup Language compiles information in structured formats that can be easily parsed by search engines.

However, accurate and fast data conversion can be quite challenging for these organizations. To counter this, using effective conversion tools is advised. When it comes to XML conversion outsourcing the services to professional eCommerce shops owners is proving to be the most effective option. Formats that can be converted to XML include SGML, Excel, Access, Doc, XHTML, Text, PDF, and HTML.

Why Use XML Conversion To Build Out Your 7 Figure Business

XML conversions can offer plenty of benefits to build out your 7 figure business. XML conversion offers considerable cost reductions amongst other benefits. XML conversion:

Increases Attention

It’s possible to not only attract but to also retain a reader’s attention obstinately by increasing XML formats in your eCommerce business. It regularly updates changes made and improves data quality within strict deadlines. With proper data management, it becomes easy to add more value to the data you provide your users. At the same time, it offers uniformity in presentation while improving conversions within your website.XML Conversion for eCommerce Improvement

Improves Cross-Browser Compatibility

All XML formats are compatible with all platforms. The language can be used to convert any format into this form. Because of its compatible with different browsers, data sharing across various web applications and devices deployed within your enterprise is faster.

Enhances Productivity

XML conversions make it easier to manage workflow and considerably enhance a business’ productivity while improving the systematic arrangement of information stored in systems. The result is the faster sequential management of information, which means you can access data more quickly. At the same time, the format adds flexibility and scalability in operations and works well with schemas. Moreover, it can manage huge data files and non-printable characters with ease.

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Why Should You Use XML To Build Out Your 7 Figure Business?

If you already have your own business and you are not using XML formats on your website you are missing out a huge part of your possible income. With the extended markup language software and tools, it is much easier for your customers to get an overview on your products as well as search engines to recognize and rank your website. There are many other factors you should take into consideration when you are planning to build out a 7 figure eCommerce business as well – you can get detailed information about that in this article

Aidan Booth and Steve Clayton who are better knows and the online business gurus have tested the usage of XML tools on your eCommerce websites in their recent case study which can be found in this article right here. What has impressed us the most is the fact that the usage of XML on the tested websites almost doubled their income in the first 2 months after implementation (exactly 48%). You can get all of the data of their case study in the article posted above.



Custom Post Type XML for Mineweb

We recently got a project from a good friend of ours Rob Smith from He wanted to have a custom post type xml sitemap for his gold investing website.

The main problem was that by default wordpress shows categories in the sitemap.xml, but when you have a large number of posts and pages along with categories, it becomes a big mess.

We divided the whole page into four main categories, the same as the website is divided.

Those four categories are: precious metals, bitcoin, buying gold and investing. Instead of keeping the default structure, we forced a rewrite for the sitemap according to these four main categories. Under these categories for lets say buying gold… we then further categorized the content by author and then by date.

Furthermore we programmed the newly created xml to have the option to toggle on/off:

  • author pages
  • posts
  • attachments
  • custom taxonomies

This made it a lot easier for rss reader to read the content.

This is the final result of the post_type xml sitemap for

mineweb gold investing custom xml sitemap

You can see that the overall design and flow is a lot cleaner…. Rob was surprised by our work and couldn’t thank us enough.

About – Precious Metals investing guides

Gold Retirement account 

If you are not familiar with, it is a website about alternative investing and covers everything from gold IRAs, bitcoin IRA, general investing guides and different tips and tricks for any investor of any experience. You can check out their latest gold IRA rollover   guide if you are interested in protecting your retirement savings with precious metals against inflation.

Bitcoin Retirement accounts

With bitcoin gaining popularity in recent months and years, people are considering it as a form of retirement investment. If you are interested in a cryptocurrency IRA, read all about it in this comprehensive bitcoin IRA review and guide.

Buying gold

At you will also be able to find comprehensive guides on how to buy gold online. They go over the best dealers in the business and what you need to look out for when purchasing gold online. If you are looking for the best and most secure option of buying and storing your gold, make sure you check out Regal Assets Dubai in this article.…

Amazon eCommerce Service Code

This Article Demonstrates how Amazon E-Commerce Services can be used to essentially build your own (Source: eCom Success Academy)

This session explores’s E-Commerce Services (formerly known as Amazon Web Services), a robust set of Web Services that puts all of the power of in the hands of the developer.  With few exceptions, if you can surf it on Amazon, you can access it via ECS. This session will appeal to any developers that are interested in directly integrating’s vast inventory into their own .NET applications by eCom success academy review.


If you are displaying the latest .NET books, you can imagine how it would improve your users experience if you included all of Amazon’s associated data including ratings, reviews and user feedback directly into your own site? This new version offers some nice improvements over an already powerful collection or search methods, including a new “Wish List Search”, “Precise Response Groups” and more.  In addition to searching capabilities, we will see how we can then leverage Amazon’s  E-Commerce methods to add shopping cartcapabilities directly into our .NET applications  We will explore this by examining a fully-functional Shopping Cart application from the ground up with Adrian Morrison’s ecom Success academy. Get more info here:

Even if you are already familiar with prior versions of ECS, you just can’t help but be impressed with the new version and how it has extended an already hardcore collection of services for working with Amazon data for eCom usage.

Section 508 eCom Academy – Will Bobby Approve of your eCommerce website?

Would your site be “Bobby Approved” if it were evaluated today?  If it  is, well hats off to you!!!  It means that your site is section 508 compliant or meets the Web Content Accessibility guidelines specified by the W3C’s Web Accessibility initiative (WAI).  Next question… Have you ever even checked your site or for compliance?  Like many of us, the answer is a resounding no, primarily because most developers are not even aware that recent laws have passed to enforce this compliance.

Currently, the law affects only federal agencies, at the same time it is still directly relevant to all web developers as we consider the millions of users with disabilities that are surfing the web with text or Aural browsers.  This session covers the technical details involved in developing .NET applications that meet the WCAG or Section 508 accessibility guidelines for (XML).  We will explore the modifications that are necessary to make our ASP.NET 1.1 applications accessible to users with disabilities.  We will also explore the  enhancements and tools made available to simplify this task in Whidbey.



A short Guide To XML

Extensible Markup Language (XML) in computing terms is a type of markup language where a set of rules are defined for encoding documents into a format that can be read by both machines as well as humans. It is defined by several free open standards, including the W3C XML 1.0 Specifications along with a number of other related specifications.

xml for online business marketing ecommerce

The design goals focus on usability, generality and simplicity over the Internet. It is a type of textual data format that is strongly supported by Unicode for various human languages. Although the focus of  design is on documents, the language is also used widely for representing arbitrary structures like those that are used for web services.

There are different scheme stems in existence to help with defining XML-based language. Numerous application programming interfaces (APIs) have also been developed by programmers to help with processing data.

XML Applications – big eCommerce sites like shopify and amazon use it for developing

One hundred document formats that use syntax have been developed as of 2009, including XHTML, SOAP, Atom and RSS. For numerous office-productivity tools, including Apple’s iWork, LibreOffice (OpenDocument) and Microsoft Office (Office Open XML), XML-based formats have become the default. In addition, it has provided the base language for XMPP and other communication protocols. Files are used for configuration purposes for Microsoft .NET Framework applications. Apple also has a registry implementation that is based on it. Amazon also runs a registry based. Another site that implements it is the ecom success academy site. It is kind of hard to find a site that does not…

It is now commonly used for interchanging data over the Internet. Rules for constructing Internet Media Types are given by IETF RFC 7303 to use when XML is sent. The media types text/xml and application/sml are also defined by it, which only say that the data is in XML format, but doesn’t state anything about the semantics. Some have been critical of using text/xml as a possible source of encoding problems. Suggestions have been made to deprecate it.

It is also recommended by RFC 7303 that XML-based languages should be provided with media types that end in +xml. For instance for SVG, image/svg+xml.

The RFC 3470 has additional guidelines for using it within a network context. The document is also called IETF BCP 70 and covers many aspects related to the design and deployment of an language.


The material below is based on the Specification. It isn’t an exhaustive list of every construct appearing in it. Rather it introduces the key constructs that are encountered most often in daily use.


A string of characters is what an document is comprised of. It can contain nearly every legal Unicode character.

Processor and application

The markup is analyzed by the processor and then structured information is passed on to an application. Requirements are placed by the specification on the things that an XML processor must do as well as don’t do. However, the application is outside of the specification’s scope. The processor (as referred to by the specification) is often called an XML parser colloquially.

Markup and content

An XML document is made up of characters and these are divided into content and markup. Simple syntactic rules are applied to distinguish them. In general, strings constituting markup with either start with the character & and then end with ; or start with the character < and then end with the character >. Any strings of characters that aren’t markup are content. In a CDATA section, however, certain delimiters are considered to be markup, and then the text that is in between them is considered to be content. Whitespace that comes before and then after the outermost element is also considered to be markup.


A tag is a kind of markup construct that starts with < and then ends with >. There are three types of tags:

empty-element tag, like < line-break / >
start-tag, like < section >
end-tag, like < /section >


An element refers to a logical document component. It either consists of just an empty-element tag or starts with a start-tag and then ends with the matching end-tag. If there are any characters that are in between the start-tag and the end-tag, they are classified as the element’s content. They might contain markup, which can include other elements that are referred to as child elements.


An attribute is a type of markup construct that consists of a name-value pair that exists inside an empty-element tag or start-tag.

An XML attribute may have only one value and every attribute may appear once at the most on each element. Multiple values are commonly desired. In this situation, it has to be done through encoding the list into a very well-formed attribute using a format that goes beyond what uses for defining itself. This is usually either a semi-colon or comma delimited list, or a space-delimited list may be used when the individual values do not contain spaces.

XML declaration

An document can start with an XML declaration describing some information about itself.

Characters and escaping

An document is completely made up of Unicode characters. Any character that Unicode defines can appears within an document’s content, with the exception of a few control characters, which are specifically excluded.

Facilities are included in XML for identifying Unicode character encoding that make up a document, as well as for expressing characters that cannot be directly used for some reason.

Valid characters

The following ranges of Unicode code points are valid for 1.0 documents:

U+10000–U+10FFFF: includes all of the code points within supplementary planes, which includes non-characters;

U+0020–U+D7FF, U+E000–U+FFFD: excludes some non-characters (but not all) in the BMP (U+FFFE and U+FFFF, all surrogates, are forbidden);

U+000D (Carriage Return), U+000A (Line Feed), U+0009 (Horizontal Tab): the only CO controls that the 1.0 accepts.

The allowed character set is extended by XML 1.1 to include the remaining characters that are within the U+0001–U+001F range in addition to all of the above. However, at the same time, the use of C1 and C0 control characters are restricted except for U+0085 (Next Line), U+000D (Carriage Return), U+000A (Line Feed) and U+0009 (Horizontal Tab) through requiring that they be written within escaped form. For C1 characters, the restriction is backwards incompatibility. The reason that it was introduced was to make it possible to detect common encoding errors.

The only character that isn’t permitted in any XML 1.1 or 1.0 document is the U+0000 (Null) code point.

Encoding detection

It is possible to encode the Unicode character set into bytes for transmission or storage purposes in various ways. These are referred to as “encodings.” Encodings are defined by Unicode to cover the complete repertoire. Some of the most familiar ones include UTF-16 and UTF-8. Numerous other text encodings also exist that predate Unicode, like ISO/IEC 8859 and ASCII. In nearly every case their character repertoires are Unicode character set subsets.

Any Unicode-defined encodings are allowed to be used, along with any other encodings with characters appearing in Unicode. A mechanism is also provided by where an XML process, without having any prior knowledge, can reliably determine the encoding that is being used. Other than UTF-16 and UTF-8, not every parser will recognize all other encodings.


Escape facilities are provided by XML for including characters that can be problematic to be directly included. For instance:

There are some characters with glyphs that can’t be distinguished visually from other characters, like the space and the non-breaking space or the Latin capital letter “A” and the Cyrillic capital letter “A”.

Typing the character on the writer’s machine may not be possible.

There are five predefined entities:

“<” represents “<“; “>” represents “>”;
“&” represents “&”;
“‘” represents “‘”;
“”” represents ‘”‘.

Some characters encodings only support a subset of the overall Unicode. For instance, in ASCII encoding an XML document is legal. However, code points for some Unicode characters are lacking in ASCII.

The characters “&” and “<” are key syntax markers and cannot ever appear in the content that is outside of a CDATA section.

A numeric character reference can be used to represent any of the permitted Unicode characters. If a user has a keyboard that doesn’t offer a way of typing a certain character, it can still be inserted into an XML document by using certain encoding. So for example, if a user doesn’t have a certain Chinese character appearing on their keyboard, they will still be able to encode it to appear in an XML document.

However, null characters are not permitted since they are a control character that is excluded from it. This is true, even when a numeric character reference is used. An alternative encoding mechanism must be used for representing these characters, such as Base64.


Outside other markup, comments can appear anyplace within a document. There can be no comments prior to the XML declaration. Comments start with . The string “–” (double-hyphen) isn’t allowed …